Theresa Raffetto -

Message from the APA National President - August 2010

I joined APA because of my interest in their Success Team program, which led to a volunteer position on the NY board. Jump forward 8 years — I have had such fun growing my position to a national level. Just last month I had the pleasure of traveling to Washington DC with our National VP [...]

Message from the APA National President - July 2010

Wednesday night, July 14, I attended the launch party fir Selina Maitreya’s MP3 program The View From Here. It was an intimate gathering of top industry professionals hosted by both RETV and APA.

If you know Selina, she consistently strives to help photographers achieve success and in doing so she’s taking her program one step further. [...]

Message from the APA National President: June 2010

From my perspective it feels like the industry is waking up a bit. I’ve seen more interest from clients who still know and want quality in the last month than I have seen in a year and a half, that has to mean something and I hope it continues. We had a wonderful thread on [...]

Jim McHugh Receives the 2010 IPC Leadership Award

Jim McHugh, Theresa Raffetto, Robert Ripps

APA Los Angeles Board Member Jim McHugh received the 2010 International Photographic Council Leadership Award on May 20, 2010. As part of the celebration of the International Professional Photographers Month the IPC presents the award to recipients nominated by professional photography organizations at a luncheon held in the [...]

Message from the National President

Happy Spring! Remember to keep marketing, stay flexible, shoot for yourself and network!

Cheers,

Theresa

Letter from the APA National President - March 2010

Last week I met with a former student of mine who has become a friend. It was a beautiful day with a touch of spring in the air; we sat in Union Square and had a coffee. He’s a bright guy and a talented photographer. We talked a lot about marketing and following up along [...]

Letter from the APA National President – January 2010

I for one am happy to see 2009 slip in to the past. With the loss of my mom and the loss of some revenue need I say more?

The beginning of a new year always brings great promise and it is important to set reasonable and doable goals so as not to let that promise [...]

Letter from the APA National President – December 2009

In January I will have completed my first year as National President and what a rewarding and challenging year it’s been. I can’t begin to adequately express my gratitude for the APA staff, volunteers and partners.

A quick glance at some, but not all of APA’s 2009:

· We’re back on track financially, even during this tough [...]

Letter from the APA National President – October/November 2009

For those of you who rely on volunteers to help your business, you know what a challenge it can be to find someone you can rely on, and who, in the end, makes your job easier.

This month I wanted to feature one of our own – APA|NY board member Sari Goodfriend www.sarigoodfriend.com. I had the [...]

Letter from the APA National President – September 2009

Over the course of this past year I have been working as the Success Team coach for APA|NY. I have been meeting with teams in need of new ideas or energy, or sometimes just a little guidance. I really enjoy seeing the members connect and offer each other great support; it brought to mind the [...]

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