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Photographer Bobby Bruderle graduated from college last year, but chose at some point during his time as a freshman to commit his future to shooting imagery. Without the luxuries of knowledgeable professors or access to expensive camera equipment, Bobby had to teach himself—an approach which he believes “has its perks in the long run”. Seeing the [...] Artist representatives aren’t for everyone, but if you’re looking into striking a partnership with someone who can walk you through some of your least favorite parts of commercial photography’s business side, you need to have a couple questions ready. Michael Thibeault is the president of Art Rep NYC. As such, he’s been working with some of [...] Email, direct mail, social media, phone marketing: our friends at Agency Access believe it’s important to take advantage of every promotional channel available to you in order to ensure your work reaches the most potential clients. Successful marketing doesn’t require you to fire on all cylinders, but you should change gears sometimes, and every once [...] We know from experience that photographers have a lot of serious questions about their careers, their marketing, their portfolios and their futures. Questions like: “Is there anything wrong with my portfolio that could turn a potential client off?” “Am I marketing myself right? What am I supposed to be doing in order to get more work?” “Which of [...] Say it with us: “2013 is MY year!” We want you to show clients that you are the right photographer for the job, and it’s why we’ve teamed up with Agency Access. They’ll start you off with contact information for over 60,000 potential clients in the U.S. From there, you can add-on anything you want (and [...] Agency Access has a special holiday offer that combines their North American database of potential clients with email promos you can actually track to see who showed interest. Get data and 12,000 or more email credits for $300 off – their biggest offer of the year. To get work, you need to know who your best [...] Which works better: a simple postcard or a fancier direct mail promo? Has “social photography” like Instagram become essential for success? The answers await in The Lab, Agency Access’ blog where top industry experts tackle the marketing and creativity questions most important to freelancers. The Lab’s honest and always free content is a must-read for freelance [...] American Photographic Artists is sponsoring, along with Agency Access and liveBooks The Wonderful World of Websites moderated by Louisa J. Curtis of Chatterbox Enterprises at Photo Plus Expo on Thursday, October 25th, 2012 from 8:45 am – 10:45 am at the Jacob Javits Center. It is Session Number TA4. Join Moderator Louisa J. Curtis and [...] Changing a marketing plan should be a big deal – and should never happen without first reviewing several components of your overall business strategy. That’s just one of the seriously useful tips waiting for you this month in The Lab, the must-read blog for the photographer who also happens to be a businessperson. So how do [...] Is a rep the magic elixir for photographers entering new markets? How does your personality really affect client relations? What makes potential clients hold onto your promotional postcard … and how can you hold onto your work’s rights? The answers to these and other business-building questions await in The Lab, Agency Access interactive Q&A blog where [...] |
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