From ADBASE Insight… Social Media Strategies for Creative Professionals

Want to be more strategic about the time and effort you’re putting into social media?

ADBASE Insight is the place where industry insiders share valuable advice and best practices for managing and marketing a creative business. Learn more about how creative professionals are using social media to build business:

Will Tweet for Food by Tiffany Meyers

More commercial [...]

August 18th, 2010 | Tags: , , | Category: insideBusiness, insideColumnist, insideTopic | Leave a comment

From ADBASE Insight… Expert Advice For Marketing Your Fine Art

Are you pursuing fine art photography as a business? ADBASE Insight is the place where industry insiders share valuable advice and best practices for managing and marketing a creative business.

Recently, Mary Virginia Swanson, consultant and principal of M.V. Swanson & Associates, contributed a series of articles on the topic [...]

July 16th, 2010 | Tags: , , | Category: insideColumnist, insideScoop, insideTopic | Leave a comment

Up Coming Chapter Events

APA Los Angeles

The Magic of Retouching with Dennis Dunbar

Saturday, July 24

10:00 AM to 2:00 PM

Strauss Studios

6442 Santa Monica Blvd

Los Angeles, CA 90038

Melvin Sokolsky – An Evening with an Industry Legend

Wednesday, September 22

6:00 PM to 9:00 PM

Smashbox

8549 Higuera St

Culver City, CA 90232

Portfolio Reviews

Saturday, September 26

http://www.apa-la.org/index.php?option=com_content&view=category&layout=blog&id=1&Itemid=12

APA San Diego

Affordably Simple Marketing with Juliette Wolf-Robin, VP ADBASE

Tuesday, July 20

6:30 [...]

July 16th, 2010 | Tags: , , , , , | Category: insideColumnist, insideTopic | Leave a comment

Affordably Simple Marketing seminar full of relevant and user-friendly promotional advice

Let’s face it: Promoting your photography business takes time, effort… and a plan! That’s why it’s kind of ironic that many photographers who are in the business of helping clients achieve marketing success, sometimes have difficulty wrapping their heads around promoting their own businesses.

That task is now a lot less intimidating for those who attended [...]

June 16th, 2010 | Tags: , | Category: insideColumnist | Leave a comment

PDN Self-Promo Awards in Association with ADBASE

Sponsor Update

PDN Self-Promo Awards in Association with ADBASE

June 2010

This year’s PDN Self-Promo Awards are being presented in association with ADBASE, an APA Platinum Sponsor.

Enter in up to four categories for the chance to win fabulous prizes including an ADBASE Premium Bundle, full-page ad in PDN, portfolio review from a creative or editor, PDN PhotoPlus [...]

June 16th, 2010 | Tags: , , , , | Category: insideBusiness, insideTopic | Leave a comment

From ADBASE Insight… Why It’s Important To Register Your Images

By Susan Carr, Carr Cialdella Photography

When I first started registering my photographs with the Copyright Office, I cherry picked images or projects based on my own assessment of their value. It turns out that I am not the best judge of what the market will like or use. For example, I photographed a project 10 [...]

May 17th, 2010 | Tags: , | Category: insideColumnist, insideTopic | Leave a comment

ADBASE Acquires FoundFolios

ADBASE is pleased to announce the addition of online portfolios and sourcebooks to its range of marketing resources for creative professionals.

The Sourcebooks

FOUND is a powerful, targeted creative sourcebook for art buyers and advertising industry decision-makers. Beautifully designed and produced, the semi-annual book showcases the work of top-tier commercial photographers.

The Online Portfolio Site

The recent publication of [...]

May 17th, 2010 | Tags: , , | Category: insideColumnist, insideTopic | Leave a comment

From ADBASE Insight… Meet the authors of No Plastic Sleeves

Listen in as guest Interviewer Angela Kryhul chats with Danielle Currier and Larry Volk, authors of No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers. Published by Focal Press, this new book is a step-by-step guide for artists who want to develop and express their brand in portfolios and other promotional materials.

Danielle Currier [...]

April 19th, 2010 | Tags: , , | Category: insideColumnist, insideSales, insideTopic | Leave a comment

From ADBASE Insight… Strategies for Managing & Marketing a Creative Business

Want to build a better blog or learn the fine art of pricing your work in a recession?

ADBASE Insight is the place where industry insiders share valuable advice and best practices for managing and marketing a creative business. Recent articles published in Insight include:

Pricing Your Work in a Tough Economy

Not sure what to charge in [...]

March 16th, 2010 | Tags: , | Category: insideBusiness, insideTopic | One comment

From ADBASE Insight… The Power of a Postcard: How the simple postcard offers a marketing edge

By Jen Charron

Sometimes the simplest of marketing tactics can be the most effective. At a time when art buyers are being inundated with promotional emails, a simple printed postcard featuring a strong image has the power to cut through the clutter.

Before email made it easy and very affordable to reach prospective clients, photographers and illustrators [...]

January 20th, 2010 | Tags: , , | Category: insideColumnist | Leave a comment
 
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