American Photographic Artists sponsors PhotoShelter and Agency Access have partnered together to survey over 1,000 image buyers, photo buyers, and other creatives worldwide to find out what they want – and what they really don’t want – from photographers. The 2012 Survey: What Buyers Want from Photographers is packed with key insights to help photographers improve their marketing efforts, enhance their brand, and get hired.
This free downloadable guide also provides firsthand interviews from photo buyers at JWT, GSD&M, Billboard.com, Men’s Health, and Random House, who discuss how they want to be pitched, websites that work, and the personal characteristics of photographers they seek. The 2012 Survey will help photographers break down communication barriers with buyers and offer concrete information to grow their businesses.
Inside, you’ll find insights into the key areas of your photo business, including:
- Marketing: Best practices on email and direct mail promotions, and how buyers use social media.
- Websites: Tips on what makes a great and compelling website, and features to stay away from.
- Working with buyers: A list of photographers’ personal traits and business skills that buyers seek, and major obstacles buyers encounter when trying to find the right photographer for the job.
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