Clients believe a producer can make or break a photography shoot, not to mention their relationship with you! And they’re right. In this video, creatives discuss what makes a producer great and what gets a producer – and their unfortunate artist – mentally blackballed. Before you head into your next shoot, learn what matters in today’s shoot productions and how to leverage this afterthought into a professional strength:
- What does one creative call the “most stressful” production mistake you can make?
- What personal qualities do clients consider crucial in a production team?
- Could your producer be sabotaging your success?
Watch Creative Collision: How to Master Shoot Production on The Lab
Participants include photographer Chris Buck, Sara Papademetriou of National Geographic Assignment, Cindy Hicks and Dwight Loew of The Martin Agency, and Aurica Green of Aurica Green Branding.
About Creative Collision
Creative Collision is an Agency Access produced video series that exposes artists to top industry experts, first-hand. This series answers artist questions sent to us by photographers and illustrators like you. The Creative Collision team of leading industry consultants, Jennifer Kilberg, Suzanne Sease, and Amanda Sosa Stone, interviewed top reps, art producers, art directors, creative directors and artists to get the answers to your burning questions.
APA members receive a 15 % discount to access the Agency Access global database of 60,000 print and broadcast contacts so you can create targeted lists for clients worldwide. Agency Access also offers the most comprehensive range of marketing services to help you get your work in front of the right buyers.