ADBASE is the place where industry insiders share valuable advice and best practices for managing and marketing a creative business. Check out these recent posts from the ADBASE blog:
by Tiffany Meyers
Illustrator Wendy Wahman and photographers Kim Lowe and Tom Hood use Facebook and other social media as an integral part of their branding. For these artists, it offers potential clients a glimpse of their personalities and keeps their work out in the world. Here’s how they make the social network work for them.
Juliette Wolf-Robin speaks with Lisa Matthews, manager of art production at Team One Advertising in El Segundo, Calif. Lisa offers her insights on:
• Word of mouth and artist recommendations
• Working with reps
• Photographers’ websites
• Memorable promotional pieces
• Email campaigns and subject lines
ADBASE makes it easy for photographers to connect with buyers via its Essential Marketing Services for Artists & Reps. With ADBASE, you can find new clients in our database, connect with Creatives and Buyers on FoundFolios and send effective email promotions using Emailer. As an APA Platinum sponsor, ADBASE is proud to support the Association and its educational outreach programs.