WHAT’S CHANGED: Just our logo, name, and one single word in our Mission.
WHY WE CHANGED: Over the last few decades, pro photographers have created more and more powerful imagery for our clients — sophisticated, creative images, which collectively have helped elevate advertising and commercial photography to a true, accepted art form.
Striking, imaginative, collaborative images appearing everywhere have, in effect, redefined art. We, the people who create these photos typically identify ourselves as creative artists.
Also the once sharply defined specialty boundaries within the photo field have disappeared, and pro photographers can now move freely from fine art to advertising, or from editorial to fine art, etc. Many APA members no longer craft images only for advertising. So, in order to better reflect the rapidly evolving and expanding field, the art of photography, and our members’ wide interests, APA is now American Photographic Artists.
Our Mission is still the same: Your Success. We are still working hard for the Success of Advertising Photographers, and now we are also working hard for the Success of all Professional Photographers.
WHAT HASN’T CHANGED: Everything else remains and is improving, including our concerted and proactive advocacy efforts to defend intellectual property, our dozens of valuable benefits (including significant discounts from Apple, Adobe, Adbase, PhotoShelter, liveBooks, and many others), the caliber and content of our exceptional educational events, our spectacular juried exhibitions, our important informational business resources like our blogs, Professional Business Manual, as well as the dedication of our professional staff and Leaders.
And perhaps most importantly, APA is still the same growing, powerful community, with a prosperous culture that promotes a unique spirit of mutual cooperation, sharing and support for members and non-members alike.
APA National Membership Representative