By Jen Charron
Sometimes the simplest of marketing tactics can be the most effective. At a time when art buyers are being inundated with promotional emails, a simple printed postcard featuring a strong image has the power to cut through the clutter.
Before email made it easy and very affordable to reach prospective clients, photographers and illustrators largely used postcards, sourcebooks and other printed materials to market their services.
These days, many artists are using email direct marketing as their sole outreach strategy, which means that while art buyers’ email inboxes are overflowing they are receiving fewer printed direct mail pieces. It’s a rare treat when a relevant and visually striking postcard lands on an art buyer’s desk.
Don’t underestimate the impact that postcards can have on buyers. Because many really do enjoy receiving this type of communication, there is an opportunity for artists to introduce themselves, and to keep contacts updated on what’s new with their work. And postcards needn’t be expensive if you keep it simple and take a strategic approach… Continue reading>
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