Welcome To 2011

From APA President Theresa Raffetto

Welcome to 2011, a new year and a new decade!

This year try keeping your resolutions manageable and put the focus on marketing, shooting and networking. And, if I could choose one word that rings true with any of those areas it would be consistency. If you stay consistent with your marketing, [...]

In this edition of insideAPA, January 2011

There are some big things going on this month. You’ll find in this issue of insideAPA some exciting events and articles of interest to all of you. The most important for APA is the first thing happening on the calendar. RESOLVE TO CONNECT is an APA / Resource Magazine event happening all across the country [...]

RESOLVE TO CONNECT - An APA / Resource Magazine Event

Kick off the New Year by jumping into networking and team building. APA and Resource Magazine are producing a [...]

APA Announces Auto Renew

Active now is APA’s new Auto Renew payment plan option for all member categories. Auto Renew is available for all annual and EZ Monthly payment plans. Take the hassle out of when to renew. You will be notified when your membership will renew so there is no surprise.

PLUS, choose to JOIN or RENEW [...]

Marketing For Fine Art Photographers

An interview with Mary Virginia Swanson                                                                                  by Matt Bailey

MB:  First of all, thank you for [...]

Clarion Call 2011 - A Professional Photography Telesummit

Professional photographers know how important it is to stay on the leading edge of their industry knowledge. Yet many don’t know where to get the best information and even if they do, they don’t want to wait to get the best information fast.

If this describes [...]

From ADBASE… How To Build Your Brand: Start With a “Brandversation”

Ken Thurlbeck, award winning director and artist, and the author of Creating the Breakthrough Portfolio, has refined a process that helps artists develop a brand foundation. In a two-part series, Ken explains the importance of creating a solid brand and how to apply it to every client and public-facing communication.

How To Build Your Brand: Start [...]