Message from the APA National President: June 2010

From my perspective it feels like the industry is waking up a bit. I’ve seen more interest from clients who still know and want quality in the last month than I have seen in a year and a half, that has to mean something and I hope it continues. We had a wonderful thread on [...]

Update from the National CEO

“It’s a new day.  It’s a new dawn.”

We hear that phrase often in our lives.   APA is experiencing an identity change that will make us stronger and more vital to photographers.  APA remains strong for our traditional values and American Photographic Artists also rejuvenates a growing membership.  APA’s new name has brought these words from [...]

Affordably Simple Marketing seminar full of relevant and user-friendly promotional advice

Let’s face it: Promoting your photography business takes time, effort… and a plan! That’s why it’s kind of ironic that many photographers who are in the business of helping clients achieve marketing success, sometimes have difficulty wrapping their heads around promoting their own businesses.

That task is now a lot less intimidating for those who attended [...]

Our APA Identity

WHAT’S CHANGED: Just our logo, name, and one single word in our Mission.

WHY WE CHANGED: Over the last few decades, pro photographers have created more and more powerful imagery for our clients — sophisticated, creative images, which collectively have helped elevate advertising and commercial photography to a true, accepted art form.

Striking, imaginative, collaborative images appearing [...]

Jim McHugh Receives the 2010 IPC Leadership Award

Jim McHugh, Theresa Raffetto, Robert Ripps

APA Los Angeles Board Member Jim McHugh received the 2010 International Photographic Council Leadership Award on May 20, 2010.  As part of the celebration of the International Professional Photographers Month the IPC presents the award to recipients nominated by professional photography organizations at a luncheon held in the [...]

You'd be crazy not to... by Grover Sanschagrin: PhotoShelter

I’m just going to come right out and say it. After the recent updates to PhotoShelter, I can’t think of a single reason why every photographer in the world shouldn’t have a PhotoShelter website.

Now, any photographer can have an attractive SEO-friendly website that has full image searchability, an integrated e-commerce shopping cart capable of selling [...]

Adobe® Photoshop® Lightroom®3 software is available!

Lightroom 3 is the essential digital photography workflow solution that allows photographers to quickly organize, enhance and showcase their images from one application. First released as a public beta in October 2009, the final version of Lightroom 3 introduces a completely redesigned performance architecture that better handles growing image libraries and provides an unrivaled raw [...]

PDN Self-Promo Awards in Association with ADBASE

Sponsor Update

PDN Self-Promo Awards in Association with ADBASE

June 2010

This year’s PDN Self-Promo Awards are being presented in association with ADBASE, an APA Platinum Sponsor.

Enter in up to four categories for the chance to win fabulous prizes including an ADBASE Premium Bundle, full-page ad in PDN, portfolio review from a creative or editor, PDN PhotoPlus [...]

Resource Magazine and Freelancers Freedom Offer