Letter from the APA National President - March 2010

Last week I met with a former student of mine who has become a friend. It was a beautiful day with a touch of spring in the air; we sat in Union Square and had a coffee. He’s a bright guy and a talented photographer. We talked a lot about marketing and following up along [...]

Update from the National CEO

I’m frequently asked, “What’s the best thing about APA.”  The first response is always “its members” but never far behind that is “our benefits.”  APA isn’t the largest professional photographic association but because of our high caliber of members, and our mission of Successful Advertising Photographers, we are able to receive some tremendous benefits from [...]

SearchAPA Image Portfolio Upgrade for Emerging and International Members

DOUBLE UP!

APA is pleased to announce we recently upgraded SearchAPA so that all of our Emerging Photographers now are entitled to a full 5 image portfolio, and all of our International Photographer members now get 10. Just one more way APA helps our members succeed.

If you are an APA Photographer member, please follow [...]

Call To Action: Let Your Voice Be Heard

From: Stephen Best, APA National CEO

The United States Intellectual Property Enforcement Coordinator (IPEC), Victoria A. Espinel through the Office of Management and Budget, Executive Office of the President, has requested written submissions from the public to aid in the development of an IP enforcement strategy.

The request is divided into two parts.  The first [...]

PHOTOGRAPHY WEBSITES: HOW TO AVOID STUPID MISTAKES

By Allen Murabayashi

CEO, PhotoShelter http://photoshelter.com

When you’re a kid, you make some stupid decisions. I certainly did.  I once put my finger in a live electrical socket to see what it would feel like (answer: weird). I also ate an ant when I was five, it didn’t taste like much. The point is, you make some [...]

From ADBASE Insight… Strategies for Managing & Marketing a Creative Business

Want to build a better blog or learn the fine art of pricing your work in a recession?

ADBASE Insight is the place where industry insiders share valuable advice and best practices for managing and marketing a creative business. Recent articles published in Insight include:

Pricing Your Work in a Tough Economy

Not sure what to charge in [...]

Does your website make you look like a jack-of-all-trades, master of none?

By Luke Edmonson for liveBooks

Luke Edmonson’s booming photo business makes a pretty good case for the strategy he and his dad, David, have for EDMONSON Photographers — create individual sites for each kind of photography you do because high-end clients want to think you eat, breath, and live the one kind of photography they need. [...]

2010 Photography Book Now – Find Your Creative Edge

By Eileen Hansen

Looking for some inspiration? Want a project that will push your creative edge? Consider entering Blurb’s 2010 Photography Book Now (PBN) competition. The competition will be open for submissions later this month, and it’s not too early to start thinking about ways in which you can focus your work in the coming months [...]

Protecting Your Images on the Web: A Look at Embedded Digital Watermarking vs. Digital Fingerprinting

By Laura Evenson and Kyle Gundersen, ImageSpan/LicenseStream

So you’re trolling the Web late one night and up pops an image of snowboarder that looks disturbingly familiar. It’s disturbing because you’re the only who could have shot that image of that snowboarder boosting 10 feet out of that halfpipe. What’s more, while it’s clearly your image, it [...]

Apple Aperture 3 and the Association Member Purchase Program, and iPad pre-order

APA Members can now pre-order your iPad from the APA / Apple Online Store and have it delivered free to your door on April 3.

To access the APA /APPLE Online store:

1. Click on Member Login in the APAnational.com left nav menu, and login.

2. That takes you right to your own Profile Summary page, where you’ll [...]