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On September 27, 2008 the US Senate in a hotlining session passed the controversial Orphan Works bill effecting thousands of photographers, artists and authors. If you are concerned about the future of our industry, please take the 2 minutes needed to voice you opinion to your House of Representative Member. Now that the US Senate has [...] By Eliot Crowley This month let’s talk about cars. I’m actually in the market for a new car and have been looking at some of my options. There are a lot of cars out there and I guess they all need photography done for them. I hear rumblings about CGI and how it is taking away [...] Matthew Klein, self-portrait Many years ago my rep suggested that we evaluate clients on a ten-point scale, which he called the Bo Derrick Scale. The purpose of the exercise was to evaluate opportunities, which were intrinsically subjective, in order to grow my business by making conscious choices in the assignments I sought and accepted. Stretched Car, © Mickey McGuire Bending Automobiles the Fun House Way. by Gary McGuire Mickey McGuire’s classic trick to stretching cars and profits. Some decades ago, when I was but a schoolboy, and before the Truth in Advertising Law came into existence, my dad, Mickey McGuire, renowned automobile photographer (and a founding father of APA) transformed a trip [...] Will Mosgrove By Will Mosgrove, Director of Graduate Photography Those who can, do. Those who can’t, teach. Why the heck get an MFA degree in photography. There was a flurry of postings on APANet recently, regarding the need or desire of a MFA degree in photography. It began when mention of a teacher/administrator job offering was posted, [...] by Jon Hornstein, Creative Touchpoint John Hornstein This isn’t a Barbra Walters parody but a serious question you should ask yourself. Why a car? Because car makers have devoted more resources to researching, crafting and promoting their brands than any other industry. And the automotive industry not only has long track record of developing and communicating brands, [...] APA has just finished a maintenance update of the SearchAPA.com data base improving performance. Now is a great time to update your information and images. For those with Premium Portfolios, now is the time to update your images. |
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