August 2008 -

Vacations

Beach Day in New Zealand. ©Robert Essel

Historically speaking travel photos have been around a long time. The development of photography made it possible for the masses to see foreign and distant places affordably and in the realism photography supplies. The Daguerreotype announced by Luis Jacques Mande Daguerre in France, 1839 had remarkable detail and [...]

Prospecting on LinkedIn

Betsy Klein

Recently APA started a group on LinkedIn, giving members the opportunity to create a profile, join the group and begin networking. For some of you, LinkedIn is being used on a regular basis to build your business. For many others, LinkedIn is new and most likely the questions on your minds are “Why [...]

Divide and Conquer

Color Correction can seem pretty complex at times. For instance when using Photoshop’s Curves adjustment tool every time you adjust one thing it affects something else too. You may have noticed that pulling down on a point in the curves dialogue may also increase saturation, or adding Red will also lighten the image at the [...]

WHAT IS YOUR BUDGET and MARKETING FORMULA?

Amanda Sosa Stone (www.sosastone.com) – Creative Consultant

Everyone these days is talking about the photographic market and how bad it is. Being a consultant, I get to hear it all. From “I am so busy” to “I am so slow, it’s the slowest I have ever been” and everything in between. Well folks, it doesn’t sound [...]

New Linkedin Group Benefit

We all know the value of networking and now with the internet, links.

Another benefit of APA membership with the help of Betsy Klein representing Steve Anderson Photography in Southern California, APA member, we now have an Advertising Photographers of America, APA Linkedin group.

Got Good Insurance ?

The call came in from the owner of the Chicago loft and it was not good. The cost to repair the floor was going to be in the ten’s of thousands. The photographer, Christopher M. Lynch of instilled images and I grasped our wallets and then realized, we were covered.

Getting to NO!

Robert Randall

Last time I touched on the power of getting NO’s. While I know that this sounds kind of weird and antithetical to what you may have learned about sales and negotiation, the truth is, that unless your prospect feels comfortable telling you no then you really are going to have a [...]

New National Success Team Committee Meets

The new APA National Success Team Committee had its first meeting today, Aug 5, 2008. The committee had invited prominent photographers from all chapters, and chapter boards to participate. There was a very impressive response. The telephone conference room quickly filled to capacity and the conference had to be moved to a larger conference [...]

Weather or Not

One of the most unpredictable elements of shooting on location is the weather. With the many online resources available to monitor the constantly changing patterns, my clients often approach me with a worried expression asking something like “Is it going to be OK?”. Of course, I’m supposed to have the answer, but it’s not always [...]

Brand Redevelopment

Planned Parenthood Federation of America

By Ira M. Gostin, MBA

Like any company that provides a service or sells a product, a photographer must have a brand to be successful. But what exactly is a brand? A brand is an image of a product, which is a collection of beliefs in the mind of [...]

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