Wind/Weather

This is My Opinion

©BlattelDunbar

Eliot Crowley

APA National President, Martin Trailer, asked if I would like the assignment of finding images to match the monthly theme for Inside APA with the understanding that the photos ”be representative of those made by a professional APA member [...]

They all Escaped

Martin Trailer, President APA. ©Paul Bowers

By Martin Trailer

In the days of film, the 1990’s;

I was shooting an ad for a pesticide company that makes a bio friendly pesticide to kill off cotton weevils as I recall.

The shots were a progression of what the little critters would do to a crop by zeroing in [...]

Tight Deadlines Can Bite

Jay Ahrend, © Martin Trailer

By Jay Ahrend

Very tight deadlines can be a problem waiting to bite you.

This happened a number of years ago, long before digital, when it was all film .

I got an assignment for a double page, National add in Time Magazine with a very tight
deadline with an out of town agency [...]

Winds of Change

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When the winds of change are blowing hard in the photo biz.
You might want to check your navigation skills….
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Carolyn Potts, ©2008 Marc Vaughn

Comparing your photo career to a self-powered ship upon the sea is probably a way-overworked metaphor but begging your forgiveness, I’ll set sail on a cliche-ridden sea; it’s still a good analogy [...]

How Big Can you Go?

INSIDE/DIGITAL

Dennis Dunbar

How Big Can you Go?
Dennis Dunbar

You get the job. You get the shot. The client loves it. They want it for more uses. Bigger, bigger, bigger still.  But how big can you go?  One of the biggest questions concerning digitally captured images is “How big can this go?”  Most of the time when [...]

Marketing 2.0

INSIDE/BUSINESS

Ira Gostin

Marketing 2.0
Ira Gostin, MBA

I received an email from an advertising photographer complaining about the generational gap between him and the art directors / photo buyers he was dealing with.  Like most things in business, a complaint, problem or challenge can be manifested into an opportunity.

If you’re over 40, you started writing on a [...]