Artist representatives aren’t for everyone, but if you’re looking into striking a partnership with someone who can walk you through some of your least favorite parts of commercial photography’s business side, you need to have a couple questions ready.
Michael Thibeault is the president of Art Rep NYC. As such, he’s been working with some of [...]
Leigh Beisch specializes in food photos with an air of the poetic about them: rather fitting for the daughter of a writer. Her strong body of work and undeniable talent earned her a spot on the FoundFolios blog, where creative professionals and artists alike can go to learn more about featured photographers’ processes and personalities.
Email, direct mail, social media, phone marketing: our friends at Agency Access believe it’s important to take advantage of every promotional channel available to you in order to ensure your work reaches the most potential clients. Successful marketing doesn’t require you to fire on all cylinders, but you should change gears sometimes, and every once [...]
by Alex Wright
We are proud to announce three new designs for exported websites that use responsive HTML5 technology instead of Flash. Just two months ago – in December 2012 – we released our first two designs for exported websites using responsive HTML5 technology. We’re still hard at work cranking out new responsive HTML5 designs and [...]
APA National has partnered with Freedom Merchants Corp to offer APA members the most affordable and lowest credit-card processing services available. We have pre-negotiated rates on the Interchange-Plus price structure for all APA members, regardless of size or business age. There is no fee to get your account set up, and the rates are some [...]
Properly protecting our clients is the number one priority at APA Insurance Services. In the process of doing so, we come across many preconceived notions about proper photographers insurance and what is/isn’t enough. One of the most common misconceptions we encounter involves professional photographers assuming that a standard, endorsed or updated homeowners’ insurance policy provides [...]
Frank Meo, founder of www.thephotocloser.com is going out on the road to our various chapters to speak to membership. His presentation on “Creative Estimating” has been a huge hit.
Frank has spoken in NYC and just recently in Chicago. The reviews have been great. In the next few months he’ll be giving this presentation in San [...]
We know from experience that photographers have a lot of serious questions about their careers, their marketing, their portfolios and their futures. Questions like:
“Is there anything wrong with my portfolio that could turn a potential client off?”
“Am I marketing myself right? What am I supposed to be doing in order to get more work?”
“Which of [...]
Television, fashion and healthcare advertising are some of the hottest photography markets, and the portfolio site FoundFolios has pulled in some high-profile visitors with its latest New & Hot Collection.
Their recent “New and Hot” collection reeled in creatives from DraftFCB Healthcare, ABC Family, FOX Broadcasting, Flaunt Magazine, and more.
We’re big fans of our partner FoundFolios [...]
In honor of Valentines Day and Cupid’s fluttering wings, APA Insurance Services has decided to share a few heartfelt “insurance-love” stories of our very own—that is, instances where we’ve helped our professional photography clients repair damages resulting from the sometimes-inevitable “whoops!” moments that happen to the best of us.
1. Smartphone, Stolenphone
One of our talented clients [...]